The Demand Marketing Manager will be responsible for campaign creation and launch of global digital programs, using a variety of ad and syndication platforms and analytics tools. Drive all online demand activity across marketing campaigns, lead gen, partner marketing, syndicated content, reviews websites, account-based marketing programs, programmatic display, retargeting and email from planning to execution and results. This is an important role within the global marketing team. The right person will be working cross-functionally with product marketing, product/engineering, sales and other marketing team members to build strong marketing programs.
Responsibilities:
- Collaborate to create tactics and programs for specific strategies and goals based on business objectives
- Develop full-funnel global campaign program mix (Awareness, Demand, Engagement)
- Work cross-functionally to define campaign content, assets, creative structure, and campaign activation
- Oversee the development of core content and assets deployed in the campaign, mapping to buyer's journey
- Build, launch, and manage campaigns with multiple vendors and platforms
- Manage the execution, monitoring, and measurement of marketing campaigns and their success
- Compile regular reports of campaign performance and results and resolve issues as needed
- Improve new campaigns using data and feedback from existing and previous projects
Experience:
- Education: bachelor's degree required. A degree in digital marketing, communications, or related is preferred
- 5+ years of relevant experience in SaaS B2B marketing, ideally with global responsibilities
- A proven track record of planning and executing full-funnel marketing campaigns
- Understanding of the buyers journey and how to plan for content at each stage
- Possess an in-depth understanding of current marketing technologies and trends, relevant working experience, and project management skills
- Ability to work independently and within a collaborative team-oriented environment
- Excellent communication skills (both written and oral)
